If you want your store to succeed, you need to create a great unboxing experience for your customers. Below, we’ll be discussing how you can achieve this so keep reading.
Is It Personal?
If you make your packaging as personal as possible, you’d have taken a step to make your unboxing experience appealing. Due to the personal touches you’ve included, the customer will feel a connection towards your brand. Thus, they’ll view it as a friend, not wanting to do business with any of your competitors as they don’t want to betray you.
The best way to make it as personal as possible is through the addition of a thank you note. In it, you should be grateful to the customer for doing business with you. If you want to take it up a notch, you can make it hand written, even adding in the customer’s name. However, the latter may be hard if you’re not a small business as you’d have a lot of orders to go through.
Is It Worth The Cost?
If you really want to make their unboxing experience as memorable as possible, you’d want to include additional items in their packages. When they unbox it, they’ll see the goodies you’ve added, making them appreciate doing business with you as they’re getting more than their money’s worth.
Of course, what you can add to it is entirely up to you. So, it can be something extravagant or not. That being said, a great suggestion would be stickers or pins you’d have created just to add in your packages. You could get them newly done every now and then so your customers would be surprised by the new pins and stickers they’ll be getting.
If you change them up frequently, customers may only buy from you to expand their collection of the pins and stickers you’ve been offering- making it a collectible like series.
Is The Packaging Appealing?
A key aspect in making their unboxing experience memorable is through the appearance of the box their items come in. It needs to be as appealing as possible, otherwise you’ll be taking away a part of what makes unboxings so satisfactory.
You couldn’t use regular boxes for this. Instead, they’d have to be designed by a team of custom packages. They’ll include any design you want on the box, including your logo. As you can imagine, how great the team is would reflect the quality of the product so you need to work with custom packagers who’ve been in the game for a long time.
Therefore, you should do your research and not just work with anyone who offers customised packaging box supplies.
Are The Insides Appealing?
Now that you’ve ensured the package’s exterior is appealing, the same must be done for its insides. This can be done with appropriate tissue paper used on the insides- You can get ones that are a specific colour or texture, complimenting the theme you’re going for. Along with this, an itinerary card with the names of what’s inside will add a nice touch.
If you consider the above information, you’ll see there are various things you can do to ensure your customers have a great time unboxing your goods. So, follow the mentioned points to achieve this.