You don’t to be told that your website is one among millions. Sure, when you narrow down the industry or services, you may find that you only have to compete with a few hundred other sites. Still, it can be difficult to stand out in a sea of so many competitors. This begs the question – what can you do to get visitors to stick around on your site? Better yet, how can you make sure that they will continue to come back after that first time? The answers to these questions lie below:
Focus on a Simple yet Appealing Design
There is no denying that the more attractive your pages are, the more likely it is that people will stick around. Sites that are well-designed tend to look more professional and are more trustworthy, particularly if you are running an e-commerce site. In this sense, it does pay to make an effort with the design. At the same time, you should avoid going overboard with style and colours as it is easy to go overboard and end up with a rather overwhelming design instead. Rather, you should keep it attractive and simple so that your pages will load more easily as well.
Make Navigation Easy
Your site should not be a maze – your visitors should be able to easily get to the point where they want to go without any problem. If they have to work too hard to get to a different page or product, then there is a good chance that your potential customer will simply leave instead. So, make sure that all of the categories are clearly listed at the top of the homepage. Have drop-down menus to break up these pages further. You should also have a search bar that can be easily located so that people can make their way through the site even more easily.
Your Content Should Be High-Quality and Relevant
Perhaps what is most important though, is the actual content on your site. After all, this is what people are actually here for. So, you may want to hire the best Website Copywriter that you can find for this job as it will certainly pay off later on. Rather than having scores of articles or topics focus on having a few, quality ones instead. Also, make sure that all of the text is readable and that it contains just enough SEO keywords to direct people to your site. At the end of the day, though, remember that the site is meant for your customers and that you should tailor the content as such.
Make Use of Visual Media
People are visual creatures so you can’t only provide them with walls of text. This is why you should make an effort to include relevant images and videos where you can. Not only are these elements aesthetically pleasing, but they also allow people to absorb details and information more easily. Thus, you should make an effort with any videos or images that you post.
These are the key aspects to include in your website if you want it to attract a larger number of visitors. After that, it is simply a matter of watching your conversion rates go up.